Win clicks with human-crafted SEO content.
Based on over a decade of consistent success of content marketing, I have the experience and expertise to help you achieve greater visibility and more conversions. We’ll get there with a modern SEO strategy, entity management, and stellar on-site content.
Tom brought in more current SEO practices such as targeting featured snippets, using structured data, and visibility in AI-driven search results; incorporating them into our overall approach. His experience across different roles over the years means he understands the full content workflow.
SEO Content Strategy
Build a foundation with a solid SEO content strategy that adapts to your team and resources.
Content Roadmaps
Your blog is still the best way to reach customers. Most of the work here will be on developing content plans across the year.
Planning for each quarter, with regular reviews
Defining core content types and building around them
Competitor Analysis
Keeping an eye on the key areas your competitors value means we can adapt where necessary.
Backlink profiling, social outreach, and topic selection
Open discussions about competing strategies
Entity Management
The modern approach is to look past the SERP’s top ten and position your content for visibility in AI Overviews.
Entity management and Schema assessment (as implemented successfully at WP Mayor).
AI and LLM strategic recommendations
Brand Positioning
How your brand is viewed will determine whether they keep clicking through. I’ll advise on your social media strategy, keyword selection, and more.
Tone of voice and content presentation
Making sure your SEO strategy and brand presentation are aligned
Content Repurposing
The need for evergreen content means some posts will need to be used in a more optimal way. We’ll find them and repurpose the underachievers.
Regular update strategies for core content
Combining semantically similar posts to fit the overall strategy
SEO Auditing
SEO is the backbone of content so we’ll look at some of the fundamentals to make sure we’re covering all of the ‘marginal gains’
Page and UX assessments and recommendations
Internal and external linking strategies
Working with Tom has positively impacted how we approach content collaboration. He brings expert-level knowledge to complex topics such as multilingual SEO and e-commerce localization, combining thorough research with a genuine understanding of our platform. His fast turnaround and reactive approach means we consistently hit our content roadmap targets without compromising on quality.
Elizabeth Pokorny – Head of Content and Brand at Weglot
SEO content that’s positioned to rank in SERPs, be visible in AI results, and drive qualified traffic.
Blog Articles
Long-form content still gets clicks, especially when it’s engaging and unique. Topics and content are always created with your audience in mind: ghostwritten or bylined.
Social Media Posting
I can create whole social media campaigns across multiple platforms that won’t contain cookie-cutter copy.
Lead Magnets
If you like to give your readership value, I can help you with e-books, white papers, barebones frameworks, and anything else you can think of.
Video and Media Scripting
Modern marketing is video-centric. The base is a compelling script that is natural, engaging, and warm. This is where I can work with your media team to drive meaningful engagement.
Cost and Budgeting
Flexible pricing options based on your needs, scope, and deliverables.
We can only arrive at an exact cost of your project once I understand your needs and scope of work. I can offer flexibility that agencies and other teams can’t provide.
Per Word
This is best for blog articles with varying word counts. It could also work for other typical text content: newsletter copy, for example.
Retainer
Get an in-house team member on a freelancer budget with cost defined by the scope, scale, and frequency of the work.
Per Deliverable
If you have consistent word counts, video lengths, or other content, paying per deliverable is the ideal option.
Speak with me about your SEO content needs.
Book a discovery call or send me an email to kick off a conversation about how I can help you strengthen your search presence.
Get in touch