Client Story: Kinsta
Kinsta drives traffic using unique and relevant SEO content.
Tom has been part of our content team since 2016, consistently delivering the developer-level content our technical audience expects. He adapts to our evolving strategies and handles complex topics most writers can’t.
Kinsta: an overview
Kinsta’s high-performance managed hosting has been a go-to for businesses of all sizes since 2013. Its blog has an archive of hundreds of posts and publishes multiple times per week. Here’s what the company needed from me:
Developer-level expertise and technical writing.
Reliable integration into established and evolving workflows.
Long-term consistency through team reshuffles and leadership changes.
I’ve worked with Kinsta since 2016 both as an external editor and member of the content writing team.
The challenge: producing SEO content marketing copy that is relevant to the readership and upsells Kinsta’s main product lines.
Creating content to meet the demands of a reader base growing in expertise
Kinsta’s editors need writers they can trust to ghostwrite developer-level content they’re proud to put their name on. Simple tutorials are now complex topics for developers, DevOps teams, and agencies. These need the technical accuracy and clear explanation most writers can’t deliver.
Adapting to internal restructuring and changes in points of contact
Content teams will always experience turnover. Kinsta needed writers who could maintain quality and consistency through editorial transitions without the need for extensive onboarding or hand-holding with each new editor.
Slotting into a content workflow that has a persistent publishing schedule
With multiple posts published every week, Kinsta’s workflow demands reliability. Writers must deliver on time, follow complex style guidelines, and adapt to evolving presentation standards while maintaining the depth readers expect.
Providing value while still achieving high-quality content
Kinsta’s focus evolved from long-form guides to more focused pieces without sacrificing depth. This required writers who could deliver the same level of expertise and authority in tighter, more strategic formats.
Our readership demands authoritative content on developer-level topics such as edge computing, Kubernetes, performance optimization, and expertise on Kinsta’s architecture and service offerings. Tom writes at the technical depth our editors need while keeping it accessible.
Joel Olawanle – Technical Editor at Kinsta
The solution: in-depth research, consistent collaboration, and creating ready-to-publish content.
While Kinsta has a full content team, I serve a specialized role: tackling the complex developer-level topics that require technical accuracy and the ability to explain deep concepts clearly.
When Kinsta needs content on edge computing, Kubernetes orchestration, or performance optimization, I’m the writer editors trust to deliver. My approach focuses on topical authority and semantic depth rather than keyword density, which aligns with how modern search engines, including AI search, evaluate content.
The results: content that speaks to the reader base and is integral for brand positioning
Tom is serious about his research and accuracy. When he writes something, I trust that the technical details are correct and the presentation is clear. That’s the content we need regardless of the name on the byline.
Maintained quality and consistency through multiple editorial transitions since
2016
Consistently delivered developer-level content that editors trust to carry their
byline
Adapted to evolving content strategies: from long-form guides to focused,
high-impact pieces
Harness the same unique and relevant content for your audience as Kinsta does.
If you’re looking for a content professional who can handle your most technical topics and integrate seamlessly with your team, let’s explore how I can add value.
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